Understanding human stories through data.
Busara’s focus on data driven analysis paired with their appreciation of human centred design made the people of Busara particularly interesting to learn from.
1) Flexible visual identity.
The brand and all collateral were created on a 12×12 grid which enables Busara’s identity to work on different scales, from an icon to a country map.
With flexibility as a guiding principle, the Busara brand can grow dynamically and fit the needs of the team.
2) Team, strategy & direction.
After working closely on the brand refresh, we brought in the team’s first key hire, a communication director.
This internal lead gave Busara a focal point to build a team and strategy around.