A Team and Creative Strategy...
To Serve Millions of Customers Across the World.
Sun King (formerly Greenlight Planet)
Loved by customers and sellers alike for their design and durability, Sun King lamps are visible in villages across Kenya, India and Guatemala.
I was hired by the CMO to build a team and propose a creative strategy for one of the biggest solar customer bases on the planet: Greenlight Planet.
Communicate Globally & Locally
The role required gathering insights from stakeholders at every level, including customers, shopkeepers, staff and partners.
Unified & Universal