A Team and Creative Strategy...

To Serve Millions of Customers Across the World.

Sun King
2016

Creative Director

Sun King (formerly Greenlight Planet)

Loved by customers and sellers alike for their design and durability, Sun King lamps are visible in villages across Kenya, India and Guatemala.

I was hired by the CMO to build a team and propose a creative strategy for one of the biggest solar customer bases on the planet: Greenlight Planet.


This included creative direction and campaigns, customer and investor presentation decks, improved shopping experiences for customers, office & shop design, fresh packaging and a revised brand identity.

Iconic Products

An icon set to match the products: for sales collateral, packaging and instructions, and digital platforms.

Communicate Globally & Locally

The role required gathering insights from stakeholders at every level, including customers, shopkeepers, staff and partners.

Unified & Universal

  • How to focus a decentralised brand identity scattered between 5 continents?
  • How to brief independent creatives across multiple continents for consistent results across ?
  • How to define solar for a generation of users?

Information & Communication

  • How to turn hundreds of pages of research into an engaging, crisp deck that gets investment?
  • How to communicate vital information to an entire subcontinent through instruction manuals?
  • How to design a retail store to serve as a blueprint for hundreds of global locations?